Scientifically Proven to Cool Your Pain

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Backed by Science, Trusted by Clinical Professionals

The fast acting, powerful cold relief of Biofreeze is scientifically proven to reduce pain. In fact clinical studies have shown that those who use Biofreeze feel their symptoms of pain decrease twice as much as those who use ice.

How does Biofreeze pain relief work?


Nerve cells regulate our perception of pain by carrying information from receptors found in the skin and throughout the body, to the spinal cord, before being sent to the brain for processing. The brain then interprets these signals and the body reacts to this stimuli in the form of pain.

Biofreeze unique formulations are based on cold therapy principles and use alcohol as its core ingredient. When Biofreeze is applied over a painful area a heat transfer happens as the alcohol readily evaporates off the skins surface. As a result of the evaporation, the temperature of the skin is then lowered which creates a cooling sensation.

But cold sensations, like those produced by Biofreeze, can be used to override pain signals through what is described as Gate Control Theory. This theory states that when bodily tissues are damaged, pain signals cannot automatically reach the brain. Instead, they have to pass through 'gates'. Biofreeze blocks pain signals from passing these 'gates' leading to the central nervous system. The user instead feels a cooling sensation.

Pain Gate Theory

Know the Facts


There is often confusion around whether the application of hot or cold is appropriate treatment for pain and injury.


When do I use heat therapy?

Use before exercise to relax tight muscles and improve movement. It is also recommended for chronic pain or an injury more than 72 hours old.

How does it work?

Heat opens up the blood vessels, thereby increasing blood flow to the affected area and bringing with it oxygen and nutrients needed for repair.

What should it be used for?

To improve symptoms of muscles pain, spasms, & joint stiffness.

Hot & Cold Body


When do I use cold therapy?

Use for acute pain or a new swollen and inflamed injury which has developed after exercise for instance.

How does it work?

Cold relief reduces blood flow to the affected area to ease swelling and minimize damage to soft tissues.

What should it be used for?

To improve symptoms of bruising, inflammation, muscle strains and sprains.

Our Unique Formula


Powered By Cold

Biofreeze topical pain relief stimulates cold receptors through evaporation. This creates a cooling sensation on the skin, helping to relieve pain.


Proven to Work

Biofreeze cold therapy is scientifically proven to reduce pain. It is also less likely to cause stiffness, skin irritation, and numbness that can often occur in the application of ice.


Alternative Pain Relief

Applying Biofreeze directly to the skin can bring targeted and effective pain relief, without the risks that come with an oral pain killer.

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Frequently Asked Questions


Product depicted on this site is distributed in UK

†Among pharmacists, chiropractors, physical therapists, massage therapists, and podiatrists
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