For over 25 years, Biofreeze has been cooling the nation's pain. Biofreeze cold therapy provides powerful relief from sore muscles, back aches, sore joints and arthritis.

Same great formula. Brand new look

Gel Product


The gel tube is one of the most popular and versatile formats, well-suited for application on both small and large muscle areas. More info.

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Roll-On Product


The massaging roll-on allows for hands-free application.
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Spray Product


The spray is specifically developed for those hard to reach areas, such as the middle to upper back, neck, and lower extremities. More info.

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Pain Relief That Works

Fast Acting

Fast Acting

Our unique cold therapy formula quickly stimulates cold receptors in the skin through evaporation. This overrides pain signals and enables you to get back to your best. Fast.

Long Lasting

Long Lasting

Biofreeze topical pain relief keeps you going for longer, so whether it's walking the kids to school, playing that Sunday morning football match or training for an athletics competition, Biofreeze has your back.



Scientifically proven to reduce pain. In fact clinical studies have shown that those who use Biofreeze pain relief gel feel their symptoms of pain decrease twice as much as those who use ice.

Cool Your Pain

Find the Right Biofreeze for common aches & pains.


Did You Know

1 in every 5 adults

Pain currently represents a major global health challenge. Worldwide, it has been estimated that 1 out of every 5 adults suffers from pain and that another 1 in every 10 adults are diagnosed with chronic pain each year.

62% of a sample

62% of a sample who use Biofreeze presented with back pain from playing a variety of sports including swimming, running, cycling, and tennis.

51% of people

In 2018, 51% of people aged 45 to 54 years reported that they had a pain condition, although 25% have had their pain condition diagnosed.



Frequently Asked Questions

†Among pharmacists, chiropractors, physical therapists, massage therapists, and podiatrists
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